We’ve all done it – had a sneaky search on Google to see what the internet is saying about us, but now it seems that Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82 per cent of companies admitting to Googling themselves as part of company image control.
在专业网页设计和营销机构进行的一项调查中Digimax，超过三分之一（37％）的企业表示，他们认为Google可以开展或破坏企业，因此它已成为至关重要的工具，不仅在营销方面，而且在评估潜在客户可能会想到什么。谷歌搜索的主要原因如下：
百分之六十九的人想看看公司如何看待潜在客户寻找自己的业务
十分之六（61％）使用Google检查比赛 - 希望查看其领域的哪家公司的知名度最高
超过一半（57％）与之联系的企业表示，他们使用Google查找客户评论
44％的人使用Google确定其着陆页的存在；查看客户在搜索他们的名字时会看到什么
最后，超过四分之一（26％）的企业搜索以查找负面评论
Although Google is so widely used by the business world, it seems that it doesn’t always produce the hoped-for results, with less than half (43 per cent) of businesses saying that they were happy with what they found on Google, and a further 11 per cent saying that they were surprised with the results their searches reveals.
Digimax的创意总监Shaz Memon评论说：“ Google在日常生活中变得无处不在，但是这项研究只是表明了商业社区现在使用它的广泛使用。不再将搜索引擎视为收集信息的工具；现在，公司将该平台视为有可能制造或破坏业务的潜力。
‘Marketing professionals have long known the power of Google – there are few people who don’t now know what is meant by a “Google ranking” – but it’s interesting to see that companies are no longer simply trying to move up the search engines ranks, but actively using it as a tool to control their image and determine customer opinion.
‘互联网已成为经营企业的越来越重要的方面，并且公司需要找到更多的创造性方法来充分利用它。这种广泛的拥抱Google实际上只是技术革命的开始。’
