Guerrilla marketing is described as an advertisement strategy concept ‘designed for businesses to promote their products or services in an unconventional way with little budget to spend’.
It involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level, and can be a cost-effective way of publicising your 万博网址登录不了small business – if you get it right.
olly bolton和汤姆宝格斯，co-founders of drinks business What A Melon，进入Richard Branson的Virgin Voom竞赛今年，并赢了Crowdfunder elementof the competition.
Part of the prize was a double decker bus, which became the product of a guerrilla marketing initiative. ‘We have since gone on to modify it somewhat by wrapping it completely in watermelon colours, chopping the roof off and creating a cocktail bar on the roof.
The bus is hugely engaging and we actually parked it outside Selfridges when we secured a listing at the beginning of July,’ the pair say.
The company has used electric bikes (e-bikes) with watermelon-themed wheels to raise brand awareness and engage with consumers in places where traditional sampling might not reach.
“我们已经雇用了一支专门的两支球队，每小时每小时10英镑，为整个夏天从11月11日至星期一工作的整个夏天，这是非常受欢迎的。
The company has a chilled storage facility in Piccadilly where the bikes are re-stocked before heading out around London to hand out samples to consumers. Each evening the e-bikes also park up outside a different tube station, ensuring the brand reaches hundreds of thousands of commuters, all for the cost of employing two samplers.
‘We have also taken the bikes inside the likes of Twitter HQ, creating some awesome brand awareness from one of the biggest social platforms in the world. Targeting media houses has proved extremely beneficial in building great relationships with the likes of The Sun, Metro, Daily Express and STYLIST Magazine,’ says the duo.
该团队认为游击队营销在提高品牌概况方面至关重要，并帮助他们安全批发商。“我们最近进入了所有66家ITSU商店，并与买家评论说，她看到了其中一个电子自行车并认为品牌看起来很棒，”他们说。“这显然不是决定性的因素，但它肯定有助于我们在门口脚下。”
这是一个说唱运动
In the summer of 2015 Jim Cregan ofJimmy’s Iced Coffeedecided to release a rap instead of a traditional TV advert. The concept was developed by innovation consultancy and the song was called ‘Keep Your Chin Up’ about 万博官网manbet安卓starting a drinks business, encapsulating the entrepreneurial spirit and becoming debt free.
偶然为公司，频道4读取关于竞选杂志的说唱局，广播公司要求在奖金时间秀时作为广告运行整个视频。For a fraction of the cost of creating their own ad, Jimmy’s rap drove brand awareness and secured a listing in Sainsbury’s, a first for the brand, and overall sales have increased by 40 per cent year-on-year in the period August-October 2015.
两年前，Cregan回到了相机前面。歌词跟踪了Jimmy的故事，从伯恩茅斯咖啡馆的一个后场实验到公认的超市库存品牌。RAP叫做“谁拥有豆子”为新企业提供更加个人和鼓舞人心的信息;鼓励他们采取信仰的飞跃并加入吉姆。
该活动在YouTube（三周内实现500,000人）获得了超过100万次观看，社交媒体在Facebook上增长了50％，而在活动之前，YouTube的400％。
Hill Engineeringmanufactures safety attachment products for the construction sector. The company launched a campaign in December 2015 called #TefraOnTour which aimed to showcase the company’s products to new markets and generate new enquiries for the business.
The company invested in 500 USB pens that resembled their product, which were sent to prospective customers. The campaign was supported by activity on Twitter and LinkedIn, showcasing the product in some famous landmarks.
该活动产生了很大的影响，导致公司签署了每年签订10万英镑的公司，公司曾经目标，业务预计销售销售额为300,000英镑，预计销售额500,000英镑从3,000英镑的投资。
证明与您的营销有关的证据可以支付严重的股息。
Further reading on marketing
游击营销 - 它为您工作了吗？
伟大的逃生游戏的亚伦吉尔斯
我们的营销策略在广义和环境策略上有很多重视。在我们作为伟大的逃生游戏的第一年，我们面临着尽可能快地将我们的名字放在尽可能多的人的挑战中，尽可能少。
这导致我们利用游击战术由于其低成本提供了高影响力！此外，作为一个逃生游戏，我们是创造性的，大胆和大胆的，所以它也适合品牌。
We were launching our second ‘Homicide room’, which is themed taking inspiration from CSI and SAW. We knew we were not marketing to people hopes, dreams and desires instead, we were marketing to their nightmares.
为了创造围绕我们沉浸式逃生室的主题和故事的认识，我们创建了一个身体的模板，开始在城市的高脚下地区创建CSI样式粉笔概要广告。
在普通女性的大小，他们几乎不可能忽视！这一影响是立即的，我们的社交媒体吹嘘有些人拍摄的照片，有些人躺在模具里面！我们成了镇上的谈话，我们推出的月份我们推出的月份仍然是我们最高的营业额迄今为止超过6个月的行驶线！
所有这些活动都没有超过700英镑，我们今天仍然让客户当我们问古老的时候，“你是怎么听说我们的？' - 他们引用了身体模板。
